Billboard.com: Tidal is available for subscribers in Puerto Rico for the first time, the company has announced.
The "artist-owned" music service is celebrating the debut with a live-streamed performance by reggaeton star Yandel this weekend. The concert by the Latin urban idol at the Convention Center in San Juan on Saturday, Dec. 12, will be open to viewers who do not have a Tidal subscription.
Tidal is making a splashy move into Puerto Rico with the concert by one of one of its biggest stars. But the company is a late-comer to the island, traditionally a strong Latin music market. Apple Music, Spotify, Pandora are already established there.
In addition, Spanish Broadcasting System’s new LaMusica, a mobile radio streaming app aimed at millennial Latinos, features live streams from Puerto Rican radio stations.
But this is not the first time that Tidal makes a high profile play for Latin music listeners. Tidal’s Puerto Rico announcement follows debuts in Mexico and Brazil. In Mexico, Tidal has partnered with Regional Mexican star Julion Alvarez, who was named a Tidal “influencer,” and with rapper C-Kan, a social media phenom whose performance at a Guadalajara festival was live-streamed in October.